Wechat era: product packaging design must be combined with online
In recent years, with the development of wechat platform, the construction of wechat mall is becoming more and more perfect, and the advantages of wechat platform are gradually highlighted. Compared with the traditional e-commerce platform, it has four cost advantages: low platform construction cost, low construction technology threshold, low product access threshold, and low operation cost in the later stage of the platform. At the same time, it has four major advantages: rapid dissemination, high degree of freedom, strong pertinence and strong brand integrity Promote sales advantages. It can be predicted that wechat public platform will be an important emerging platform in the next 3-5 years. ??????????????????????????. And the product packaging design should also be upgraded to make it more in line with the needs of enterprises. ????????????????????? 1. The overall age is younger, the growth environment is relatively loose, more foreign culture influence is accepted, aesthetic requirements are more individual and lively, the traditional design style is too old-fashioned, easy to lose market attention, can appropriately add popular elements to create timeliness packaging. 2, pay attention to the interaction with the platform. The main theoretical basis of micro marketing is direct selling theory and marketing fission principle. Through the fans economy, the actual marketing economy is promoted, the demand for publicity coverage is higher, and the channels are wider, friends circle, official account number, booking number, and even through the private letter of friends can be disseminated. As the only entity product of brand and consumers, product has become the main offline publicity channel. In addition to good interaction with consumers, it is also the drainage channel of micro platform. Adding two-dimensional code on the package will be the general trend. Paying attention to transportation and protection ?? online shopping goods are mainly transported through express logistics. The protection of traditional packaging design to products in the long-distance transportation process has been called service short board, especially the violent transportation phenomenon of express companies. Although some brands have begun to establish their own special logistics channels, the high cost is regarded as the development bottleneck of many enterprises, and they still need to rely on the traditional express delivery service Business. It can be foreseen that the packaging design will adopt materials with stronger compression resistance, better sealing and stronger rigidity, while the traditional cardboard and glass containers will be gradually reduced; the geometric configuration of packaging modeling will be more space-saving and more conducive to a large number of stacking.
Dongguan Beite packaging materials Co., Ltd. - located in Dongguan City, the world's manufacturing city, is a subsidiary of Beite packaging (China) Co., Ltd., with a plant area of 6000 square meters. It is a flexible packaging enterprise integrating R & D, production and sales. It has a complete set of domestic advanced production equipment, a scientific and humanized management system and a group of experienced technical personnel For backing, to provide customers with quality products and first-class service.
The company produces composite bags, roll film, fruit bags, aluminum foil bags, suction mouth bags, self-supporting bags, zipper bags, anti-static bags, special-shaped bags, etc., which are suitable for the internal and external packaging of food, daily chemicals, electronics, toys, medicine, cosmetics, industrial products and other industries.
We uphold the integrity of cooperation, good quality, good service business philosophy, won the industry's approval, products sold to all over the world; welcome friends from all walks of life to inquire, visit our factory to investigate guidance and business negotiations.