An epidemic has frozen offline stores. Although it has been unblocked, some stores still have poor business. Those brands with strong brand power can also use online means to accumulate customers first, and assist in the next offline harvest. Brands that usually rely too much on offline channel traffic and neglect brand building are really helpless and only seek the end of the "epidemic" as soon as possible. The marketing executives are very anxious, because they will face the pressure to complete 4 quarters of performance in 3 quarters. Because of the epidemic, masks have become a necessity in short supply. Various manufacturers have started the mask business in order to survive. How to make your products stand out in various mask factories? This requires customizing a set of exclusive brand mask bags for your products. Up.
They all say no packaging and no marketing. Packaging bag marketing has become a marketing drama for various products. Now, as long as you walk into a convenience store or a supermarket, you will find more and more various packaging bags. For example, even if you are not hungry sometimes, you may be impressed by the appearance of the packaging bag and the copywriting on the body of the bag, so you do not hesitate to pick up a bag and pay. Facts have proved that branded toy bags are always unsatisfactory, and consumers are always willing to pay. So why can advertising and marketing on packaging bags still achieve such good results?
Professional flexible packaging manufacturer Better Packaging will analyze it.
1. The product is the best media, and it is the media that does not have to pay. The product is the most direct media channel of the brand, and the product is the mobile billboard. The product can speak for itself. Making full use of product packaging can convey brand information and reduce the cost of brand advertising. For a product bag body, the packaging bag is a mobile product media, which can be a live advertisement for the brand. As the best advertising salesperson, the product has a good-looking bag, and the brand owner's marketing expenses are also saved.
2. Good looks means high traffic. In this age of looking at looks, consumers pay for good looks. People have the level of beauty, and products also have the level of beauty. The high-value bag body packaging is the traffic with its own topic. For young consumers, when they buy a product, they are no longer limited to a single functional value, but instead value whether it can bring them emotional value benefits. The marketing industry has a theory of the "7-second law": consumers can determine whether they have a willingness to buy goods within 7 seconds, and color becomes the first visual influence factor. At this time, if a bag has a visual design, it is likely to capture their excitement and stimulate their desire to buy.
3. Good-looking packaging bags, create social currency to drive sharing. In short, let consumers take the initiative to help brands advertise after shopping. In the consumption link, each audience is not only a consumer, but also a communicator. When consumers are enjoying the beauty of the product, they can gain a pleasant emotional experience. This will produce two follow-up results, one is the next consumption repurchase, and the other is spread. The eye-catching visual elements are themselves a kind of social conversation. For Yan Kong, the first step to get a good-looking packaging bag is probably to keep taking pictures and post to a circle of friends. In this way, the bag body becomes a kind of social currency, and the product has a chance to get second exposure. Therefore, a good-looking bag body actually provides users with a social currency that drives sharing, which helps to promote users' sharing and dissemination of products.
4. The brand is to create a sense of expectation. If a packaging bag can continue to innovate, consumers can have a sense of anticipation for the new bag body packaging and train consumers to grow long-term, strong loyal users. High-quality mask bag manufacturers recommend professional flexible packaging manufacturers. The mask bags produced by Best Packaging have industry advantages such as powder-free and easy to open. Moreover, the mask bags produced by Best Packaging look pure and unclean whether they are single-layer bags or composite packaging bags. Blended with any impurities, no wrinkles, no stains, and the surface feels smooth, delicate and super tough.
5. In addition, the production technology of the mask bags of Better Packing is more advanced, and the quality can be finely controlled, which can meet high-efficiency production, truly shorten the delivery cycle, and help masks to be put on the market quickly. We have internationally advanced high-speed gravure printing presses and offset printing presses to produce multi-layer composite flexible packaging products such as lining and surface printing, which can meet the diverse needs of customers. Whether it is KN95 masks, anti-smog masks or disposable medical masks, we can customize exclusive mask bags of different styles for you. Better Packaging has an average daily shipment of more than 300,000 packaging bags, which is capable of supporting companies in mass production of masks