Personality is now the pursuit of enterprises and consumers, the uniqueness of packaging for consumers is also greater attraction. After investigation, when consumers choose products (without considering the product brand), 80% of them make other shopping decisions based on the color of the product packaging and 20% of the appearance shape. From this, we can see that the packaging of products is very important for enterprises. How to make the packaging of their own brand products more unique is also very important. How to make the packaging of their own brand more unique What is the uniqueness of the packaging of this enterprise?
1. Market research needs to find direction
First of all, it is necessary to investigate and analyze the packaging of the related products of other competitors in the enterprise product industry, and then collect the packaging with characteristics by the packaging film manufacturers, and then analyze the overall packaging of the industry to find the breakthrough and direction of packaging design, so as to ensure the uniqueness and individuality of packaging.
2. Unify with brand image
The packaging design must conform to the brand temperament and corporate culture connotation, and can not separate the product packaging separately. The product packaging also belongs to a part of the brand image. The enterprise can not design it separately, but must conform to the overall feeling.
3. Reasonable use of elements
With the progress of society, the requirements of packaging film manufacturers for packaging design have also begun to change. Now consumers prefer simple, fashionable and generous or the use of antique Chinese elements. Now these packages are more popular and consumers are attracted to them. And in the use of product brand elements, the use must have a focus, arrange as few elements as possible, so that the overall packaging can be as few as possible some complex pictures. The collocation of elements must be reasonable, the brand name or product name should be highlighted as much as possible, and other characteristic introductions should also be highlighted.
4. Make the design unique
Unique packaging design. In the numerous packaging, how can you highlight the products and brands of the enterprise from the numerous brands? The packaging film manufacturers should be able to use the unique packaging design from the unique design. The unique color is different from other products and has eye-catching colors consistent with the products. In the shape of packaging, many packaging designs are now using the common package Packaging design, packaging style can not attract consumers; in the packaging material change, if we all use cloth, I can change to other materials, as far as possible to reduce the conflict with other brands.
Packaging design is just the outer packaging of the product. In fact, it is also a problem of displaying corporate culture and brand image. The quality of packaging in the eyes of consumers often reflects the quality of products, and the creativity of packaging also reflects the creativity of brands. In fact, the role of product packaging is quite big, not only to show the brand image, but also the booster of product sales. Enterprises should pay attention to the packaging design of products, and create a packaging with the company's cultural characteristics, in line with the brand image, but with distinctive characteristics. But remind enterprises not to spend too much cost on it. http://www.ycritai.cn/