The essential function of packaging is to pack and pack. That is to "package" the products and "load" the items. The mission of packaging design is to realize the method, behavior and result of this kind of thinking, thinking and need through manufacturing something. Specifically, the purpose of packaging design is to ensure that products can be easily transported and not easily damaged to the hands of consumers. However, according to the development trend of modern packaging, through packaging design, it can also become a symbol to promote brand, improve product competitiveness, strengthen product characteristics and establish corporate image. And in order to attract the attention of customers, to achieve the purpose of promoting products. At the same time, with the development of society and the improvement of people's living standards, from the perspective of consumers, they also expect to get an aesthetic enjoyment besides the consumption of goods. Obviously, in the minds of consumers, the so-called "low-cost and high-quality goods" has two meanings. One is the convenience of use of the article itself; the other is the external shape and decorative pattern of the article after being packaged, as well as the elegance and beauty of its color. In this way, the task of modern packaging design has three aspects. The first is the need of the product itself; the second is the purpose of promoting products through packaging; the third is the further aesthetic requirements of consumers in packaging. Theoretically speaking, the three are unified. The common point is to maximize the supply of products to consumers. However, in the specific implementation process, there are many, even very sharp contradictions between producers and consumers. Originally, in the increasingly serious homogenization of goods today, enterprises always hope to be able to use a certain method to make the original similar products show in front of customers in a differentiated form. The so-called "people rely on clothes and horses rely on saddles", which is just like people's clothing. Undoubtedly, the eye-catching packaging design with its outstanding visual recognition ability forms a high degree of sensory evaluation, which can help enterprises The commodity stands out from many competitive brands, which makes consumers pay attention to, pause, observe, appreciate and produce purchasing behavior, which is also the most ideal packaging design pursued by every business. From the perspective of businesses, it is also an extremely reasonable desire and requirement. However, in order to attract consumers, producers often pay no attention to the interests of customers. For example, the use of non corresponding high-grade materials in packaging increases the burden of consumers. Another example is the false nature, including wantonly filling a small amount of goods into the stomach and placing them in containers tens of times larger than the volume of the goods, so as to deceive customers' consumption. At the same time, the packaging material has caused a great waste of social resources. Moon cake packaging, which has been repeatedly criticized, is an example. In fact, some of the wine packaging and health products on the market are even worse than others. A bottle of liquor, which costs only a few yuan, enters the market after magnificent packaging. It often costs 100 yuan, or even thousands of yuan. It's really amazing! The packaging of high price health care products is playing hide and seek game. The packaging of three layers of inner and outer layers can not open a few things. How to correctly treat the relationship between the three, in the development trend of modern packaging design, the author thinks that for producers, we should have a correct moral concept of packaging design. The so-called gentleman loves money and takes it in a proper way. Do business calmly and serve the public. Get legitimate profits. Only with the correct business philosophy can we treat the task of packaging design well. The fundamental purpose of packaging design is still, first of all, what kind of form and material should be used to make the three-dimensional container, as well as the graphic design on the container, so as to save resources, beautify life and achieve new and optimal packaging. With the proposal of green idea in the 21st century, a Green Revolution centered on environmental protection and resource conservation has been set off. Green packaging has become the inevitable trend of the world packaging reform. As for producers and merchants, whoever knows and acts as soon as possible will be in an active and invincible position in the new round of world market competition. Green design comes from a British company that produces household washing products. In the product design, they adopted the packaging material recycling, repeated filling and other measures, pay attention to environmental protection, save resources, and effectively solve the malicious consumption of disposable products on its packaging resources. Therefore, once the product was launched, it immediately attracted the attention and welcome of consumers.How to use the current trend of change, according to the concept of green packaging, environmental protection and resource saving, from the product determination, raw material selection, process equipment, production route, circulation and sales, as well as waste treatment and utilization and so on, a complete set of technical process reform, to establish a true green package Packaging industry system? This requires the use of biodegradable and renewable materials for packaging; on the outer packaging, the words "waste packaging pay attention to environmental protection" should be displayed. This kind of low-cost, sophisticated packaging of public goods, often make consumers love. In the face of those health products, the appearance design is exquisite and in place, and the material structure and modeling are reasonable, which also let us accept calmly. It not only facilitates life, but also treats us well in a world where energy is increasingly exhausted. In modern design, packaging design also emphasizes the return of people-oriented design concept. Let us feel the convenience of humanized product packaging to life at any time. For example, for the convenience of outdoor work and tourism consumers, and even the food needs of the elderly and children, product packaging uses the principles of light energy, chemical energy, and metal oxidation to make food automatically heated or cooled in a short time. In order to facilitate infant feeding and the elderly taking medicine, different colors are displayed when packaging different foods or medicines for identification. These designs bring new feelings to consumers and enhance their desire to consume. In today's highly developed commodity economy, the direct communication and contact between people become more and more alienated due to the high degree of electronic communication, and the individual is more and more alienated in emotion. On the other hand, people need more care and consideration. This psychological demand is reflected in today's packaging design. We can see the emergence of nostalgia, strong local flavor, and the use of hand-painted forms. These designs not only bring people the enjoyment of beauty, but also appear more "intimate" in terms of vision. It makes people recall the innocence and happiness of childhood, and makes people associate with the long lost nature. In this kind of product packaging design, it also greatly shortens the psychological distance between consumers and producers, thus producing new purchasing desire, which has become a new trend in marketing strategy of modern packaging design.
Dongguan Beite packaging materials Co., Ltd. - located in Dongguan City, the world's manufacturing city, is a subsidiary of Beite packaging (China) Co., Ltd., with a plant area of 6000 square meters. It is a flexible packaging enterprise integrating R & D, production and sales. It has a complete set of domestic advanced production equipment, a scientific and humanized management system and a group of experienced technical personnel For backing, to provide customers with quality products and first-class service.
The company produces composite bags, roll film, fruit bags, aluminum foil bags, suction mouth bags, self-supporting bags, zipper bags, anti-static bags, special-shaped bags, etc., which are suitable for the internal and external packaging of food, daily chemicals, electronics, toys, medicine, cosmetics, industrial products and other industries.
We uphold the integrity of cooperation, good quality, good service business philosophy, won the industry's approval, products sold to all over the world; welcome friends from all walks of life to inquire, visit our factory to investigate guidance and business negotiations.