Product packaging has two meanings. One is the container and external binding of the product, that is, packaging equipment; the other is the operation process of packaging products, that is, packaging methods. In practical work, the two are often difficult to separate, so they are collectively referred to as product packaging. Product packaging is a necessary process to protect the integrity of product quantity and quality. As the packaging of products directly affects the value and sales of products, packaging is an indispensable prerequisite for the transportation, storage and sales of most products.
(1) This is the main purpose of the product and protection. The product must be transported and stored in the whole circulation process from the factory to the user. Even if the product is in the hands of the user, from the beginning of use to the end of use, there is also the problem of storage. During transportation, the products will be damaged by vibration, extrusion, collision, impact, wind blowing, sun exposure, rain and other damages; during storage, they will also be damaged and polluted by temperature, humidity, insect damage, rat bite, dust. Reasonable packaging can protect the products from the influence of natural environment and external forces in the circulation process, thus protecting the use value of products and preventing the physical products from damage, loss, deterioration and deformation.
(2) Improve the efficiency of product storage and transportation. Packaging plays a central role in small products. There are clear marks on the packaging bag or paper, which is convenient for loading, unloading, handling and stacking, and is conducive to simplifying the handover procedures of products, so as to significantly improve the work efficiency. The matching of the volume, length, width, height and weight of the outer package with the marked weight and volume of the means of transport is of great significance for improving the utilization of the means of transport and saving power and freight.
(3) Easy to use. Appropriate packaging can also play a role in facilitating use and guiding consumption. The instructions and precautions on the package have important guiding significance for consumers or users to use, maintain and preserve products.
(4) Promote product sales. Product packaging also has the function of identification and promotion. After packaging, the product can be distinguished from the competitive products of the same kind. Exquisite packaging, not easy to be copied, counterfeiting, forgery, conducive to maintaining the credibility of enterprises. Packaging is a "silent salesman" in product presentation. Good packaging, often for the majority of consumers or users, so as to stimulate their desire to buy, become a major tool for product marketing and a powerful means of competition. Packaging can also receive the effect of advertising. Sometimes, the quality of the same kind of products may be the same, so packaging will often become the main consideration for consumers or users to purchase products. Because of the improvement of packing, an old product can give a new impression. Thus, packaging can effectively help the product marketing, maintain or expand market share. The realization of product packaging is conducive to improving product quality, enriching product varieties, facilitating sales, and promoting automatic sales and self-service sales.
(5) Promote the increase of enterprise income. Good and exquisite packaging can not only make good products and good packaging complement each other, avoid the phenomenon of "first-class products, second-class packaging, third-class prices", but also raise the value of products, so that consumers or users are willing to buy at a higher price. So that enterprises increase sales revenue. In addition, the inventory control of packaging products is relatively simple and easy. The packaging of products can also reduce the loss rate of products and improve the labor efficiency of transportation, storage and sales. All these can increase the profits of enterprises.
Dongguan Beite packaging materials Co., Ltd. - located in Dongguan City, the world's manufacturing city, is a subsidiary of Beite packaging (China) Co., Ltd., with a plant area of 6000 square meters. It is a flexible packaging enterprise integrating R & D, production and sales. It has a complete set of domestic advanced production equipment, a scientific and humanized management system and a group of experienced technical personnel For backing, to provide customers with quality products and first-class service.
The company produces composite bags, roll film, fruit bags, aluminum foil bags, suction mouth bags, self-supporting bags, zipper bags, anti-static bags, special-shaped bags, etc., which are suitable for the internal and external packaging of food, daily chemicals, electronics, toys, medicine, cosmetics, industrial products and other industries.
We uphold the integrity of cooperation, good quality, good service business philosophy, won the industry's approval, products sold to all over the world; welcome friends from all walks of life to inquire, visit our factory to investigate guidance and business negotiations.