At present, the greening of commodity packaging has become a popular topic all over the world. Research on green packaging technology and development of green packaging products has become an important topic in the current packaging industry. Green packaging products will become the leading packaging products in the 21st century. Packaging enterprises must establish the concept of green marketing as soon as possible. Compared with developed countries, the level of China's packaging industry has a considerable gap. The lack of research on packaging technology and innovation makes China's packaging technology, packaging materials, packaging products lag behind developed countries, especially the international popular green packaging technology and products. Some high-quality products in China are blocked in international trade due to packaging problems. It can be seen that the green packaging has become the main non-tariff trade barrier in international trade. The main purpose of green marketing strategy of packaging enterprises is to eliminate the negative effects of packaging. According to the relevant requirements and regulations of various countries on packaging, research and develop new technologies and new materials, formulate green marketing strategies suitable for packaging enterprises, eliminate trade barriers caused by packaging and promote commodity export. The green marketing strategy of packaging enterprises should follow the following principles to minimize the packaging waste, minimize the damage to the environment, and protect the ecological environment to the maximum extent in the process of treatment and recycling. Promote the product structure adjustment of packaging enterprises. For those packaging which is harmful to environmental protection and has no market, green packaging technology should be innovated to turn them into products with low consumption, high added value and market acceptance. Reducing the waste of petrochemical raw materials, mineral resources and forest resources needed by packaging enterprises is conducive to the implementation of the sustainable development strategy of national economy. The implementation of packaging reduction can not only save resources and protect the environment, but also greatly reduce the cost of the whole product (raw material cost, circulation cost and processing cost). It can be seen that packaging enterprises should pay special attention to material selection, technology, energy conservation, whether it is conducive to recycling and the impact of waste on the environment in the process of production and sales of products, and in the formulation of marketing strategies, they should seek advantages and avoid disadvantages and introduce advanced marketing concepts. Green packaging design concept refers to the conception and design of packaging from the aspects of resources and environmental protection, the establishment of green packaging design concept, the study and determination of green packaging design principle, and the guidance of packaging production and packaging consumption through the concept and principle. Green packaging design is the design of product and packaging life cycle. Green packaging design through the comprehensive analysis of product, packaging material performance, use and treatment, compared several schemes, through comprehensive quantitative analysis, selected the optimal design scheme. Reasonable packaging design from the perspective of the whole life cycle, to determine the goal and research scope, after the analysis and comparison of data quantification, the correct design scheme is obtained. Green packaging design makes the packaging play a role in the product life cycle without causing environmental pollution.Green packaging design and development of non-toxic, non polluting (including the material's own production process), recyclable, renewable or degradable packaging raw and auxiliary materials. This paper studies the control technology and alternative technology of harmful components of existing packaging materials, as well as the alternative technologies of natural "poor materials" (such as replacing wood with plastic, replacing plastic with paper, etc.). Optimize the packaging structure, reduce the consumption of packaging materials, and strive to achieve packaging reduction. The recycling technology and method of packaging waste were put forward. It mainly includes reusable packaging, repairable packaging, renewable waste, waste to be degraded, and waste that can only be disposed by landfill incineration. Green guidance mainly includes green manufacturing guidance and green consumption guidance. The green manufacturing guidance of packaging mainly refers to the materials used for production, production methods and after production, it is harmless to the environment and has no impact on human body. Including the selection of materials, processing technology and equipment, energy used, etc. should be beneficial to environmental protection. The packaging processing and energy used should not produce gas, liquid, light, heat, taste, etc. harmful to the environment and human body (light reaction, chemical reaction and thermal reaction). To analyze the selection and production of packaging materials based on the standards of environmental protection and energy saving, we should pay attention to the following aspects: light weight, thin, non-toxic and high performance On the basis of ensuring the realization of the basic functions of product packaging, we should reform excessive packaging, develop appropriate packaging, minimize the use of packaging materials, reduce packaging costs, save packaging material resources, reduce the generation of packaging material waste, and strive to develop lightweight, non fluorinated and high-performance new packaging materials. If a new type of magnesium material is used to partly replace the metal packaging material, the small packaging can with strong texture, beautiful appearance and light weight can replace the tinplate can. It is beneficial to reuse and regeneration of waste packaging. The reuse and regeneration of processed waste packaging can protect the environment and promote the recycling of packaging materials. This is one of the most active waste recycling methods, such as the reuse of glass bottles such as beer, beverage, soy sauce, vinegar, etc. Recycling is a good way to solve solid waste, and in some countries has become an effective way to solve the source of materials and alleviate environmental pollution. The cost of recycled resin is generally higher than that of primary resin, and its quality and use are not as good as that of primary resin, which is mostly used as cheap packaging raw material.Edible packaging materials with good edible effect generally have good processability and little impact on the environment after use, which is the development direction in the future. Due to its rich raw materials, edible, harmless and even beneficial to human body, edible packaging materials have developed rapidly in recent years, and have been widely used in food and drug packaging. The main raw materials are starch, protein, plant fiber and other natural substances. Good degradable effect, packaging materials should be conducive to degradation, after the completion of the mission of packaging, through the role of soil, water and microorganisms, and finally re-enter the ecological environment in the form of non-toxic, return to nature. Therefore, natural materials or renewable resources materials should be used as far as possible in material selection, which does not pollute the ecological environment and has low cost. At present, the packaging technology is widely used, and the packaging effect is the best. Paper packaging has many advantages, such as relatively rich resources, easy recovery, no pollution. Western developed countries have long begun to use paper packaging to package hamburgers, fast food, drinks and so on, and has the potential to replace plastic soft packaging. The green consumption of packaging guides the publicity and education of green knowledge of packaging, so that green packaging knowledge can be implemented in people's life and consumption process. Set up the environmental protection concept of packaging designers and consumers, and combine their work, consumption and environmental protection. We should pay attention to the publicity role of green packaging. Green packaging is an intuitive and effective way of advertising for the green image of enterprises and its green products and brands. In the packaging design, we should highlight the characteristics of green packaging. If the product has obtained the green mark, it shall be indicated on the prominent position of the package, and the recycling or treatment method of the packaging waste (and product waste) shall be explained as far as possible, and the legal obligations of the product and packaging have been completed. According to legal requirements, different products should be marked with different information, including production date, shelf life, main ingredients and functions. In addition, packaging should also be used to strengthen the product, because the appearance of packaging can usually strengthen the connotation of the product. The guidance of the right and obligation of packaging consumption is mainly from the aspects of service and information law and service consciousness. Consumers have the right to understand the packaging performance of the selected (consumer) goods, the treatment methods after use, and the impact on the environment. The obligation of packaging consumption is that the producers and suppliers of goods should explain the relevant information of packaging on the packaging or special media to inform consumers. In order to guide the way of packaging consumption, we should instill some basic consumption principles from the environment and green consumption: the principle of moderation refers to the use of simple, small and light packaging as far as possible. The principle of appropriate amount refers to the use of single-layer, single material packaging in consumption. Timely principle refers to that when the goods are consumed, the packaging will be recycled and disposed in time according to the requirements, and the problems in the packaging will be timely reflected to the relevant departments (such as merchants, manufacturers, technical supervision departments, etc.) when consuming the goods, so as to improve the packaging. The principle of adaptation to new technology enables consumers to establish the concept of consciously accepting new technologies, new ideas and new regulations. If the relevant departments explicitly prohibit some packaging containers and packaging materials, they should consciously give up consumption. For example, EPS fast food box, EPS instant noodle box and so on belong to banned packaging. It is of great practical and strategic significance for packaging enterprises to implement green marketing strategy. Today, with China's entry into WTO, in order to make our products more competitive in the international market, packaging enterprises must speed up their own green process, which is a historical necessity.
Dongguan Beite packaging materials Co., Ltd. - located in Dongguan City, the world's manufacturing city, is a subsidiary of Beite packaging (China) Co., Ltd., with a plant area of 6000 square meters. It is a flexible packaging enterprise integrating R & D, production and sales. It has a complete set of domestic advanced production equipment, a scientific and humanized management system and a group of experienced technical personnel For backing, to provide customers with quality products and first-class service.
The company produces composite bags, roll film, fruit bags, aluminum foil bags, suction mouth bags, self-supporting bags, zipper bags, anti-static bags, special-shaped bags, etc., which are suitable for the internal and external packaging of food, daily chemicals, electronics, toys, medicine, cosmetics, industrial products and other industries.
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