Now the products on the market are basically a good selling bag, then why a packaging bag to do so good-looking? Because the design of commodity packaging products has become a combination of science, art and culture, it needs unique creativity, ingenious conception and perfect integration with modern technology.

As a highly knowledge intensive creative activity, the design of commodity packaging products plays an important role in inducing consumption, improving commodity competitiveness and promoting the development of enterprises. Therefore, packaging products have a great impact on the psychology of consumers, and can even influence their understanding and feelings of products. Therefore, enterprises should conduct in-depth research on the psychological functions of commodity packaging products Research. [package printing]

（1） The influence on teenagers and children's psychology
Teenagers and children are a typical perceptual consumption. They think that "product packaging is the most important factor, and they pay more attention to the intuitive impression of commodities. Children's physiological needs are mainly in their infancy. With the growth of age, the needs develop from instinctive needs to the needs of self-conscious society. Afterwards, with the growth of age, imitative consumption has gradually been characterized by individuality Point of consumption instead
（2） Influence on young consumers' Psychology
Youth's self-consciousness is one of the most concentrated manifestations of youth's personality development. Their independent intention is very strong, their heart is rich, their passion is unrestrained, and they are full of fantasy. Therefore, young people's demand for commodities is fashionable and novel, and they are often the experimenters of new products. They do not want to lag behind the times and pursue the trend of the new era is the common psychology of most of them
（3） Influence on female consumers' Psychology
Female consumers also pay attention to the practicability and concrete benefits of commodities, the convenience of commodities and the creativity in life, The designer should apply the psychological characteristics of modern women and its changing trend properly in the design of commodity packaging, so that the color and style of packaging can induce women's emotion. The pattern and color of commodity packaging should be clear and warm; the packaging of commodity should pay attention to the promotion of fashion and show the trend of consumption; As long as we understand the purchasing motivation and demand of female consumers, as well as the psychological process of decision-making, we can grasp the new opportunities of female consumer market and even the changes and development trend of the whole consumer market at any time.